Currently reading
Paddy's Lament, Ireland 1846-1847: Prelude to Hatred
Pivot: The Only Move That Matters Is Your Next One
When in French: Love in a Second Language
Beyond the Job Description: How Managers and Employees Can Navigate the True Demands of the Job
Vision and Art: The Biology of Seeing
Achieving Your Potential As A Photographer: A Creative Companion and Workbook
Reclaiming Conversation: The Power of Talk in a Digital Age
Picture Perfect Practice: A Self-Training Guide to Mastering the Challenges of Taking World-Class Photographs (Voices That Matter)
Man's Search for Meaning
Terms of Service: Social Media and the Price of Constant Connection
Buying in. The secret Dialogue between what we buy and who we are.
Book jacket says "part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy -- and vice versa." I was intrigued at times, and felt on the edge of a revelation, but it never quite got there. I guess Walker's main point is that the consumer today embraces brands and makes them their own (hip-hop culture adopting Timberland boots, the Portland young people adopting Pabst Blue Ribbon beer). There really isn't more of a pronouncement than that. He talks about murketing and blurring the line between the individual and the commercial, but I guess it's as much as a discussion and an observation, rather than a conclusion.
