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auntieannie

auntieannie

Currently reading

Paddy's Lament, Ireland 1846-1847: Prelude to Hatred
Thomas Gallagher
Pivot: The Only Move That Matters Is Your Next One
Jenny K. Blake
When in French: Love in a Second Language
Lauren Collins
Beyond the Job Description: How Managers and Employees Can Navigate the True Demands of the Job
Jesse Sostrin
Vision and Art: The Biology of Seeing
David Hubel, Margaret S. Livingstone
Achieving Your Potential As A Photographer: A Creative Companion and Workbook
Harold Davis
Reclaiming Conversation: The Power of Talk in a Digital Age
Sherry Turkle
Picture Perfect Practice: A Self-Training Guide to Mastering the Challenges of Taking World-Class Photographs (Voices That Matter)
Roberto Valenzuela
Man's Search for Meaning
Viktor E. Frankl, Harold S. Kushner
Terms of Service: Social Media and the Price of Constant Connection
Jacob Silverman

Buying in. The secret Dialogue between what we buy and who we are.

Buying In: The Secret Dialogue Between What We Buy and Who We Are - Rob Walker Book jacket says "part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy -- and vice versa." I was intrigued at times, and felt on the edge of a revelation, but it never quite got there. I guess Walker's main point is that the consumer today embraces brands and makes them their own (hip-hop culture adopting Timberland boots, the Portland young people adopting Pabst Blue Ribbon beer). There really isn't more of a pronouncement than that. He talks about murketing and blurring the line between the individual and the commercial, but I guess it's as much as a discussion and an observation, rather than a conclusion.